MATSUYAMA / A TASTE OF YOUR TRIP

What should you eat in Matsuyama?

Matsuyama food guide: explore Matsuyama-style tai meshi, Shoyu-meshi and plan dining stops around your visit.

Choose a dish

In the Matsuyama area, sea bream is cooked together with rice.

Where to look

Check for the cooked-rice Matsuyama style; Uwajima-style tai meshi uses raw fish.

A Matsuyama-area dish of rice and seasonal vegetables cooked with soy sauce.

Where to look

Check local-cuisine menus in Matsuyama.

Local dishes and dining areas · confirm individual restaurants’ opening, menus and reservations · 2026-10-29

Official sources & check dates